The problem put simply is that most of us are using Social Networking and Media platforms privately extensively or very extensively (e.g. 95% of students are using Social Networking platforms regularly, more than 60% several times a day [Source: Center for Community College Student Engagement, USA]) but inside our companies and professional organisations we are not making use of these modern collaboration tools.
s gap is becoming more critical in the area of HR Marketing, as new recruits and special talents want to get contacted and learn about their prospective employer in a context which they use naturally i.e. Social Media and Networking platforms.
In the diagram above I tried to highlight typical functional areas for HR Marketing and which solutions are available in the market. Externally facing sites like facebook or LinkedIn lend themselves particularly well for Recruitment of new Talent whereby internally facing solutions like Sharepoint or Huddle provide a good fit for team collaboration and knowledge management.
However especially with Sharepoint internal Social Networking is not available straight forward out of the box. To bridge this gap here at CTP we have developed a business accelerator which we call “myConnections” to provide LinkedIn or facebook style features completely embedded in Sharepoint. More to follow in another post. Stay tuned.
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